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Zero Sugar, Kaw Flavour: Zus Coffee Launches Zus Ngupi 2-In-1 Instant White Coffee

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Zus Coffee ushers in the Chinese New Year and Ramadan double festivities with its Kongsi Zus Coffee Concourse Event at Sunway Pyramid from 29 January to 2 February 2026.

The event also marks the official launch of Zus Ngupi’s latest zero sugar 2-in-1 Instant White Coffee variant, a new addition to the Zus Ngupi instant coffee series inspired by classic Malaysian flavours.

Today’s first-ever large-scale Zus Ngupi event marks an important milestone for us. Our core focus has always been on connecting communities through products people can relate to. Witnessing Zus Ngupi’s evolution into a shared experience has been incredibly fulfilling, and we’re excited about what’s next as we continue to grow the brand and brew stronger connections one cup at a time.

Zus Coffee’s FMCG Business Lead, Ng Chun How
From L to R: From Zus Coffee, Stephy Foong, Regional Chief Commercial Officer; Jia Rong, General Manager for FMCG; Ng Chun How, Business Lead for FMCG & Lifestyle; Venon Tian, Group Chief Operating Officer; Tony Thein, Chief Executive Officer for Malaysia & Singapore; Preman Menon, Group Chief Financial Officer at the launch of Zus Ngupi’s latest zero sugar 2-in-1 Instant White Coffee variant, marking the first largest-scale event for Zus Coffee’s FMCG brand.
Introducing the latest addition to the Zus Ngupi range: The Zero Sugar 2-in-1 Instant White Coffee variant.
Members of BBK Network performed Zus Coffee’s new festive song, Zus For You.

The setup is inspired by Malaysia’s beloved kopitiam mengopi sessions, featuring several activity zones for guests to explore and get to know the brand, and shop for merchandise like mugs, plushies, tumblers, tumbler accessories, and shirts.

Guests will be given a stamp card so they can collect stamps from each booth they stop at. Upon completion, they stand a chance to win a free gift.

There are also special deals and limited-edition, event-exclusive merchandise throughout the five-day event!

The rotating giant cup centerpiece. Image: Adeline Leong/TRP
The stamp card given to guests. Image: Adeline Leong/TRP
Mix and match cups and lids
Cup sleeve
Cup sleeve

Additionally, visitors can enjoy plenty of photo-worthy spots, including a rotating giant classic kopitiam mug at the heart of the Blue Concourse.

At the launch event, members of Malaysian YouTube channel BBK Network delivered a performance of Zus Coffee’s Chinese New Year song, ”Zus For You.”

What’s the Zus Ngupi range?

The Zus Ngupi range comes in four uniquely local flavours:

  • Klasik
  • Kopi Tarik
  • White Coffee
  • Kopi Coklat

They’re crafted using Zus Coffee’s proprietary TRIBLENDLOC technology, which incorporates locally-sourced Liberica coffee beans to deliver a truly Malaysian flavour profile.

For those who aren’t aware, Liberica aka the Malaysian Liberica is a specialty-grade coffee primarily grown in Johor. Liberica is known for its distinct, bold aroma, full body, and notes of jackfruit, smoky, or nutty flavours.

Zus Coffee started with its first outlet in Kuala Lumpur in 2019 and moved into fast-moving consumer goods (FMCG) in 2024 to extend the brand’s product formats beyond fresh brews at its cafes to meet evolving customer needs.

The launch today reiterates Zus Coffee’s committment to make high-quality coffee accessible to all, using premium ingredients at affordable prices.

Group photo showing Zus Coffee’s ”Z” symbol.

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Zero Sugar, Kaw Flavour: Zus Coffee Launches Zus Ngupi 2-In-1 Instant White Coffee
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